Sweet Spot Marketing Canada - Marketing, Digital Technology and Social Media Training Consultants

New Women's Training Program For Summerside PEI & Surrounding Area

2012-01-03T13:44:00.000-08:00

PLEASE NOTE: This is an initial announcement with full details coming soon.

This is a new 12 week Training Program intended for women ages 30-54. There will be three separate intake sessions during 2012, with the first intake starting immediately as the first session starts Monday, January 16th. I am pleased to partner with Andy Lou Sommers of East Prince Women's Information Centre (EPWIC) in Summerside.

Program Summary

Women’s Program – Ages 30-54
12 weeks Total – 8 weeks - enhancing employability skills, 4 weeks - work experience
Monday – Friday, 9-3, Start Date: January 16, 2012
Training allowance provided
Child care and travel for those that qualify
Women cannot be on EI or EI eligible

To apply or for more information contact:

Andy Lou Somers

East Prince Women’s Information Centre

109 Water Street

Summerside, PEI

C1N 1A8

Tel: 902-436-9856

Fax: 902-888-2344

Email: epwic@eastlink.ca

Funded by: Skills PEI, Interministerial Women’s Secretariat, Province of PEI, Status of Women Canada

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing, Social Media & Leadership Training Consultant
http://www.sweetspotmarketing.ca
http://www.sweetspotmarketingacademy.ca
http://www.sweetspotinternetacademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Kick Start Your Marketing in 2012

2012-01-03T13:26:00.000-08:00

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep using with new customers.

1. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.

2. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.

3. Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

None of these will work if you don’t have a quality product/service to back you up!

Here are the key steps for putting together your start-up marketing tools:

Research potential customers, buyers, competitors and their preferred methods of distribution.
Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
Follow up with your 3-step process from above.
Develop systems for contact follow through, quality control standards and customer service.
Develop post-sale follow up system to keep lines of communication open is key to customers, and to build on your current relationship which increases future purchases.

“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant

Here’s another one I love from an icon:

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company

This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way.

The tools offered in our FREE test drive of our E-Learning Marketing site, offer these very same things and a whole bunch more.

http://www.sweetspotmarketingacademy.ca/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://www.sweetspotmarketing.ca
http://www.sweetspotmarketingacademy.ca
http://www.sweetspotinternetacademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

The Connected Farmer - Marketing & Digital Technology Training for Farmers

2011-12-19T08:58:00.000-08:00

For those need more information please visit: http://conta.cc/TheConnectedFarmer

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://sweetspotmarketingacademy.ca/

Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Merry Christmas from Sweet Spot Marketing Canada

2011-12-14T17:54:00.000-08:00

Questions To Ask Yourself, Regardless Of the Marketing Initiative You Are Undertaking

2011-12-06T04:26:00.000-08:00

No matter what type of marketing initiative you are undertaking, whether it's a direct mailing piece, email marketing program, social media campaign, mobile text messaging program, or print media campaign, there are a set of questions you must always ask yourself. These questions help you focus on the main objectives and outcomes you hope to achieve.

Questions to ask yourself, regardless of the Marketing Initiative:

1) What is the purpose? Why am I undertaking this marketing initiative?

Are you trying to drive traffic to your website or retail store front, are you list building for social media, email or text message marketing? Clearly define your number one reason for this specific marketing initiative and design your entire campaign around that purpose.

2) What is the main message I am trying to convey?

What are you attempting to entrench in the minds of your audience? When they hear or view your message, what is it that you want them to visualize in their `minds eye`, what is it that you want them to remember?

3) Who am I trying to reach? Why am I reaching out to them? What action(s) do I want them to take?

Your marketing should always be targeted at a specific audience and the goal is to motivate them into action to do something that engages them with your business. Are you making a special offer, giving something away for free, hosting a workshop? running a contest, holding a sale?

4) How am I going to reach these people? Where will I put the message so it is highly visible to them? Where are they collecting and gathering, and are these the spaces I want to present the message in?

If you have a specific audience in mind, you want to make sure you are putting your messages in the spaces where your ideal client types `hang out`, whether that’s on social networks, reading certain print publications, listening to certain radio stations, reading certain blogs and e-zines. Where do your ideal clients flock to, where are they collecting and gathering in large numbers, and how to you best present your message in these spaces.

5) What action(s) do I want the audience to take, so it brings them one step closer to doing business with me? Do you want them to visit your website to download a white paper, sign up to your e-zine, call a specific number, opt-in to a mobile text message contest, sign up for a workshop or event, booked reservations, request information, etc. There always must be a meaningful call to action that you can track and measure, and ultimately it should be something that helps you to grow your contact lists for ongoing permission based marketing programs, whether that is email, social media, direct mail or mobile text message marketing programs

6) How will people reach out to me? Am I easily accessible?

If the readers and viewers are so drawn to your message that they are ready to make a commitment to do business with you, whether it’s a consumer or business, how easily accessible are you. Did you leave your contact details readily available so they can engage and do business with you? Are you making yourself accessible 24/7? What happens when they attempt to reach you outside of typical 8-5 business hours, can they still move one step forward towards your business or are they dependant on you being open in a traditional business hour working model? Many are overlooking that the bulk of internet savvy consumers and business operators are accessing the online world first thing in the morning before most companies are even open, and late in the evening when most companies are closed. Is your company set up to accommodate these savvy shoppers and business people? If not, it should be because you are likely loosing business to your competitors

ABOUT SWEET SPOT MARKETING:

We are a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge".

We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. We also work with companies who are looking to engage with their audiences in real time, through mobile text message marketing, social media marketing and online internet marketing.

To learn more about how we can help grow your business, we invite you to

1) Book a 30 minute complimentary needs assessment:

http://sweet-spot-marketing-canada.genbook.com

2) Complete our Marketing Questionnaire:

http://survey.constantcontact.com/survey/a07e4krb2d6gr7o3h69/start

3) Complete our Social Media Questionnaire:

http://survey.constantcontact.com/survey/a07e4jwm2uhgr3oc0kf/start

The Connected Farmer

2011-11-30T05:08:00.000-08:00

Marketing and Digital Technology Training For Farmers

The Connected Farmer is an interactive, hands-on, computer based training program designed specifically for Prince Edward Island's farmers. In this 12 hour group training program, participants will learn how to optimize their marketing communications by integrating their use of social media and digital technology tools to create market interest in their products. Participants will receive a digital workbook, handouts and copies of the training presentations, and unlimited virtual support through the duration of the program via an online coaching website. On completion of the group training program, eligible participants are entitled to a two-hour one-on-one on site training session, at their farm location.

To register, contact the Agriculture Information Desk

1-866-734-3276 (PEIFARM) / 902-368-4145

Please pre-register as seating is limited.

Program Details

View full program details here: http://conta.cc/TheConnectedFarmer

Workshop Dates:
January 18 & 25, February 1 & 8
Time of Day:
9:30 AM – 12:30 PM Classroom Instruction
1:00 PM – 2:30 PM Optional Help Session
Location:
Atlantic Police Academy, Holland College, Slemon Park, 66 Argus Street
Who Should Attend:
PEI Farmers
Workshop Duration:
12 hours of group training in a computer lab
2 hours of optional private training for eligible participants
Audience Size:
Maximum 20 participants

Cost: $40 for all 4 workshops, $15 per workshop

NOTE:
To be eligible for the private one-on-one follow-up session, participants must register for all four workshops

WORKSHOP FACILITATOR

Nancy Beth Guptill

www.SweetSpotMarketing.ca

You should take this program if you want to:

Learn how to use social media and digital tools to create market interest in your products
Have a thriving farm that creates a positive buzz in industry and within consumer markets
Increase sales by driving traffic to your website, or foot traffic to your retail operation, farmers market, road side stand, or farm location
Move your farm organization towards the new way of doing business in the digital economy

View full program details here: http://conta.cc/TheConnectedFarmer

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Posted By: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing AND Social Media Training Consultant
http://www.SweetSpotMarketing.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

The Future of Online Digital Marketing 2012-2015

2011-11-10T06:27:00.000-08:00

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Posted By: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://www.sweetspotmarketing.ca
http://flavors.me/sweetspotmarketing
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Top 7 Email Marketing Trends & Tips

2011-11-05T07:42:00.000-07:00

Article excerpted from a blog post on Small Business Computing, written by Jennifer Schiff

Despite the rise of social media marketing, email marketing is still alive and well. And, experts say, if you want to truly optimize your small business marketing, you need to use both methods. Indeed, one of the biggest small business marketing trends is the integration of email marketing with social media.

What other email marketing trends and tips are hot? To find the answer, Small Business Computing asked leading email marketers Constant Contact and Campaigner. Here's what they had to say.

The Top 7 Email Marketing Trends and Tips

1. Integrate Your Email Marketing with Your Social Media Campaigns

2010 was definitely the Year of Social Media Marketing. And that trend is not going away anytime soon, said both Eric Groves, senior vice president of global market development at Constant Contact, and Melanie Attia, the product marketing manager at Campaigner. But rather than signaling the death knell for email marketing, both Groves and Attia see social media as a way for small (and midsized) businesses to extend and enhance their email marketing.

“I think that we’re definitely going to see a continued symbiosis between social media and email,” said Attia. Both she and Groves see that as a good thing. “We highly recommend that companies always link to their social media properties, such as their Facebook, YouTube, and Twitter pages, as well as blogs, [in their email marketing campaigns],” said Groves. “With social media only growing stronger, we're starting to see more companies using email to drive a conversation within social media."

Groves added that it's important to link to your company’s social media pages. It encourages the conversation, and it gives your customers easy ways to engage with you. "And, even more importantly," said Groves, [they can] share your content with their networks.”

Similarly, you can use social media sites to target and add new subscribers, thereby growing your email marketing lists and reach, said Attia.

2. Make Your Email Marketing Campaigns Mobile

The proliferation of mobile devices should definitely influence your email campaign strategy. “Because so many people now read their email on mobile devices, it’s important to keep in mind their experience when creating your email campaigns,” explained Groves. That means keeping images small and not using too many of them -- and keeping text short and to the point.

Attia also offered the following mobile email marketing tips:

Use a single-column layout
Put your logo and call to action at the top of your email
If you offer subscribers the ability to click through on a link from their mobile device, make sure the page they’re directed to is also mobile-friendly. Many content management systems offer mobile displays that turn on automatically when they detect a smart phone browser
Use smart contrasts that read well on small screens. Black fonts on white backgrounds work best
Use white space and bullet points to make your emails easy to read
Have a text version available
Have a link at the very top of your message that allows subscribers to "view online" if their phone doesn’t display your email correctly.

3. Engage Readers (instead of having a one-way conversation)

If you want to get people to read your emails -- and respond to your calls to action -- you need to engage them, right from the subject line. Lure them in with a question, contest or promotion.

"2011 is going to be all about engagement," said Groves. "It’s not enough to push your message out as a one-way conversation anymore. Social media has redefined the way consumers interact with brands, and brands need to respond with two-way communication.”

According to Groves, you can create a two-way dialogue by asking your readers to answer a question or to take part in contests on Facebook -- or on your company website. Also consider offering readers special discounts or trackable coupon codes.

4. Keep Content Brief and Focused

Make sure you provide compelling, concise content. “As I like to say: be brief, be bright, and be gone,” said Groves. Campaigner's Melanie Attia advised “use short, punchy action verbs, like click, call, read and buy.” She also recommended having a single objective or focus as well as a clear call to action, instead of trying to accomplish multiple things within a single email campaign.

5. Don’t Go Overboard on Images or Design

You want to project your brand, but if you include too many graphics (or audio or video), readers can get overwhelmed and ignore your message, according to Attia. “Simplicity is the key,” she said. Groves added that graphics and video can add to the experience, but they don’t trump well-written content.

That doesn’t mean your email campaigns should not be attractive. Just be judicious in your choice of graphics, making sure they enhance your message instead of detracting from it. And instead of embedding video clips, provide links instead.

6. Plan Ahead for More Effective Email Campaigns

Ideally, your campaigns should correspond to holidays or down times to capture more sales. Before you launch your first campaign, map out your email marketing plan for the whole year, advised Attia. “It doesn’t have to be very formal. Just map out how many emails you plan to send and determine the key moments in your business.”

For example, can you use seasonality to your advantage? “Most retailers make between 30 and 40 percent of their yearly revenues between Thanksgiving and Christmas,” said Attia. “And Valentine’s Day is coming up. Is there something you can tie into that? There’s also Easter, and Mother’s Day and Father’s Day. You can tie all of these events into your business.”

Conversely, your business could benefit from a little email marketing during its slow times. You probably know from past years when your busy and quiet seasons are, so plan your email marketing campaigns accordingly.

7. Track Campaigns to Determine What’s Working and What’s Not

Use tracking or analytics software to determine which email campaigns succeeded and which ones failed -- and use that information when crafting your next email campaign.

In addition, “using a combo of link tracking, post-click analytics and coupon codes should continue to be popular,” noted Attia. “Being able to calculate exact ROI is what makes email marketing and direct marketing such valuable ways to advertise. Retailers are the first to appreciate the value of email since it directly translates into sales.”

Jennifer Lonoff Schiff is a regular contributor to SmallBusinessComputing.com and runs a marketing communications firm focused on helping small and mid-sized businesses.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Posted By: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
Website: www;SweetSpotMarketing.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Facebook in the Workplace: Boon or Bane?

2011-11-05T05:46:00.000-07:00

Published on: 11/04/2011, Author: Michael of HONGKIAT.COM

How many of us had the time when you were covertly playing certain game on your workplace’s desktop, only to reflexively press Alt + Shift button at the first hint of your boss? If you are slower by a second or two, your boss would’ve caught you and gave you a good work ethic lecture.

(Image Source: Fotolia)

Well, it’s not uncommon for employers to frown upon such distractions, but what aboutFacebook minus the games? Can employees still work productively if they are allowed to use it freely? Also, more than games, the Facebook gives you an outlet to express yourself to others while you are stressed at work. To put simply, can it be a truly effective tool for work-stress management? We’ll discuss about this.

Organizational Culture

In my opinion, whether or not employees are allowed to access Facebook usually depends on the organizational culture. Put simply, organizational culture describes the psychology, attitudes, experiences, beliefs and values of an organization. The amount of freedom and trust given to the employees would probably affect the employer’s decision on whether to restrict or ban certain non-work activities.

(Image Source: Fotolia)

Naturally, the more freedom one possesses, the more control he or she will have. Indeed, in the field of industrial-organizational psychology, the amount of control a person can exert over his or her job can reasonably predicts job satisfaction and stress level. In that sense, a restriction of usage of social media like Facebook can decrease employees’ job control, which consequently make them less satisfied and more stressed with their work.

Blocking access to Facebook speaks volume on the lack of trust employers have over their employees. Or for that matter, any attempt to control employees’ activities already reduces the level of trust. What’s more, the attempt may not be successful with the increasing usage of smartphones.

Facebook Addiction

On the other hand, just as it’s possible to get addicted to games, it’s also possible for Facebook too. It’s understandable that employers are concerned over how the habit of checking Facebook every fifteen minutes might spin out of control.

To make things even more complicated, Facebook can be more addictive than games because it gets updated regularly whenever one of your friends post something. It’s not unusual to be distracted and get curious with what your peers are up to when your work gets repetitive and boring.

More Than A Game

This brings up the idea that Facebook is more than games, because it has a heavy social element in it. You can chat with your friends through it, see photos, comments and status updates and post them yourselves for others to see.

Much as many experts have claimed that such platform does not allow for true communication between two parties, it is still undeniable that people have resorted to Facebook to satisfy their social needs. In our increasingly busy societies, would a platform like Facebook improve workplace productivity by satisfying employees’ social needs and rendering them less stressful?

(Image Source: Shutterstock)

One might argue though, that turning to digital communication to fulfill one’s social needs can disrupt the cohesiveness of employees at work. Can face-to-face communication between colleagues get reduced because of a certain dependency on Facebook to socialize? If so, productivity at work might be affected because some amount of attention is devoted to socializing on the networking site, instead of building lasting work relationships with co-workers.

Solution: Setting Ground Rules?

With the above-mentioned issues at stake, would it help if the company set some ground rules? On one hand, the employer has to establish that trust with his or her employees by providing for more job control. A happy employee is a productive employee.

On the other hand, the employer has to ensure that the usage of Facebook would not compromise the work to be done. Facebook can be incredibly addictive, and it has the potential to substitute deep and meaningful face-to-face conversation at the workplace.

(Image Source: Fotolia)

As you can tell, there is a need to strike a balance between maintaining employees’ positive mood and their motivation to work. How about setting aside a certain time for employees to engage in such activities as checking their Facebook accounts? For instance, during lunch hours or tea breaks? To this point you might probably ask why not ban their Facebook usage? According to PCWorld, it is not advisable for companies to actually ban Facebook at work.

One ‘But’: The Rise of Smart Phones

Of course, with the prevalence of smartphones like iPhones, Blackberry and such in the market, restricting access to Facebook at work may prove to be redundant. Anyone could access their Facebook, play games, surf pornographic sites, etc with such multipurpose devices.

(Image Source: Fotolia)

Unless a company is authoritative enough to ban the use of such smartphones, there’s pretty much little that employers can do. Essentially speaking, much of the responsibility falls on the employees’ shoulders.

My Two Cents’ Worth: It’s All Boils Down to Work Culture

Given that it’s not wise to place restrictions on Facebook access, and that employees today have a lot more say with what they do at work (with advanced technology like smartphones), is there no way employers can manage the use of Facebook to maintain optimal productivity?

Personally, I think the best way to influence how employees behave in the workplace is via theorganization’s culture. And guess what, the effect is more likely to be more lasting than imposing rules and regulations.

(Image Source: Fotolia)

It’s similar to how a country maintains order through laws. If people understand the rationales behind laws, they will be more than happy to follow them and be satisfied with the ruler. If, however, people do not understand why a certain law is passed, they simply follow out of fear of punishment. More people would break the law to challenge it in the latter scenario.

Productivity, The Ultimate Goal

Okay, back to my point, in any organization, the employers have to instil the right working attitude in employees so that they would understand that the ultimate goal is productivity, and also equally important these days, teamwork.

(Image Source: Fotolia)

The message should be that they are free to access Facebook anytime they want, but not at the cost of their own productivity or their relationship with colleagues. With that, employees feel that they can be trusted to make their own judgment and hence stay satisfied with the company. At the same time, they remain motivated to do what they have to do.

Developing a strong work ethic in the workplace can go a long way too. If employees simply don’t care and access Facebook when there’s work to be done, chances are that any newcomer would follow suit as well.

So, behold the power of cultivating a constructive work culture.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://flavors.me/sweetspotmarketing
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

E-Commerce - Learning To Sell Online

2011-10-20T17:46:00.000-07:00

Back in the early 1990's, I worked in the head office of 'General Accident Assurance Company of Canada', in their Research & Development Department. I was very fortunate to be assigned to some of their most innovative marketing, product development and R&D projects.

One of the projects I had the pleasure of working on, was helping to create General Accident's Online Storefront. Now, in those days, e-commerce sites were built in communities like AOL and CompuServe (yikes, did I just date myself?). Communities like this existed before the world wide web was used for commercial purposes. It was really the only option at the time that made good business sense to executive management at GA.

GA's online storefront was more of an information centre for GA's Brokers and Sales Agents - it wasn't really meant for the general public, although you could visit them and learn all about their product and services. Their main business reason for creating an online presence within CompuServe was to provide a centralized location for GA's international community of Brokers and Agents to visit, so they could download corporate overviews, product brochures, policy forms, insurance forms, and all the necessary business documents that were needed to sign up new business and serve existing customers.

GA was an early adopter of e-commerce and were noted as being a trailblazer in the global insurance industry, as they were the first insurance company to create an online presence. I co-developed the online storefront, and created the content that was published on the site. I also developed a training program and trained our sales agents and brokers on how to use the system. Those were some 'good old days' - where we had a lot of fun training inside sales staff, attending tradeshows, and travelling North America to debut our state of the art e-commerce site on CompuServe.

Within two years of developing our CompuServe Storefront, the world wide web opened up for commercial use and GA's executive management were one of the first company's to build a website. Naturally, I was part of the web development team and found myself having to learn HTML coding. The coding was a daunting task so we experimented with some early versions of HTML Web Editor software. If memory serves me right, we used HotDog for a bit, then moved on to something more robust, unfortunately I can not recall the name of the product, but it was a paid service and was far superior to HotDog. Ahhh, some good memories.

It's hard to believe almost 20 years has passed and we are now living in the digital economy, where global online sales exceeded a trillion dollars in 2010. Canadian Consumers spent $16 billion and by 2015 it is projected that Canadian Online spending will nearly double.

So I'm thinking that if you haven't moved your brick and mortar business to the online world, now is a good time to start because 40% of your potential market is buying your type of services online.

So how do you get started?

Here is a really good information video that will tell what you need to know about selling online:

If you need additional help getting started, we offer a full suite of training and coaching services that support retailers, small business and producers with marketing automation, digital technology, and new and social media for business. There is government funding available for digital skills development for small business.

If you are ready to move your business to the online world, we offer a 60 minute complimentary needs assessment.

To book your session, you can:

Call me at 902-724-3330

Skype me at sweet.spot.marketing, or

Book online using our GenBook Scheduling Service:

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://www.sweetspotmarketing.ca
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

October Events

2011-10-10T08:20:00.000-07:00

MAKING IT WORK FOR YOU

Social Media Training for Agriculture & Seafood Producers

In this 4.5 hour workshop, Agriculture and Seafood Producers will learn how to optimize their use of social media to create market interest in their products. You will be introduced to the top 5 social networking tools with a focus on Facebook Marketing, and you will learn how to integrate these tools into an overall Facebook Marketing Strategy & Tactical Plan.

DATES, TIME, LOCATION:
Tuesday, October 25
Hilton Garden Inn Halifax Airport, Nova Scotia
9:30 AM – 3:00 PM
http://conta.cc/MakingItWorkForYouSocialMediaTraining

Tuesday, November 15
Moncton, New Brunswick
9:30 AM – 3:00 PM
http://conta.cc/MakingItWorkForYouSocialMediaTraining_Moncton

TO REGISTER:
Chad MacPherson
Agriculture and Agri-Food Canada
Government of Canada
Email: chad.macpherson@agr.gc.ca
Phone: 902-426-8903
Fax: 902-426-3439
NOTE: Seating limited to 35 participants

E-COMMERCE - LEARNING TO SELL ONLINE

A ProfitLearn PEI Workshop

More and more customers are buying on-line. How can your business take advantage of the power of the internet to sell products or services on-line? This workshop is about first steps in moving towards internet selling.

WORKSHOP TOPICS:
• Why should I consider an on-line storefront?
• What are the benefits and risks for my business
• What are the first steps
• Success stories from PEI
• Where do I go from here
• And more

DATE, TIME, LOCATION:
Wednesday, October 19
Alberton, Prince Edward Island
9:00 AM - 12 Noon
http://conta.cc/E-CommerceSellOnline

TO REGISTER:
Barb MacDonald barb.macdonald@cbdc.ca (902) 853-3616
David Gamble dgamble@resourceswest.pe.ca (902) 853-4555

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing, Digital Technology, Social Media Training Consultant

http://www.sweetspotmarketing.ca
http://flavors.me/sweetspotmarketing
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Why Farmers Are Embracing Social Media: the #AgChat Story

2011-08-25T07:05:00.000-07:00

This article is taken from 'Good Business' magazine.

Image: (cc) by Flickr user Per Ola Wiberg ~ Powi.

Rural isolation is a thing of the past, says Madeleine Lewis, as social media opens new windows of opportunity for farmers around the world.

She grew up on a dairy farm, bought her first calf when she was seven, and her husband is a dairy nutritionist. So when British farmer Michele Payn-Knoper was stumped by her Holstein dairy calf not weaning, she did what any self-respecting 21st-century dairy person would: She went onto Twitter to get some advice.

Within 20 minutes she had six ideas. One of them (to put grain directly into the milk) solved the problem and, one year later, her calf has just been bred—a social media success story.

Michele is the founder of AgChat, a moderated Twitter discussion that takes place every Tuesday night. Since its creation in 2009, nearly 10,000 people from ten countries have attached the hashtag #agchat to their tweets, or joined in to discuss issues and share ideas related to food and farming.

It's a long way from the perception that Twitter is "just about what people are having for lunch," and with use of the platform growing at over 1,000 percent a year, it doesn't seem to be going away. The majority of British farmers—56 percent—are now using the internet according to the U.K.'s National Farm Research Unit's 2010 survey.

Phil Gorringe—aka 'FarmrPhil' on Twitter—runs a mixed farm in Herefordshire, England. It's the most sparsely populated county in England, with the fourth lowest population density. For people living and working there permanently, especially farmers working out in the fields most of the day, often alone, that can be isolating.

Gorringe believes social media is a great way to tackle that isolation. As he puts it: "Social media gives a mental advantage when farming isn't going so well. In the last few years we've been dealing with lower prices for our products, difficult weather conditions, and bovine TB. It can be a lonely place. Through social media I can share my problems and realize that others out there have problems too. It makes you feel better."

He's not the only one. Alabama dairy farmer Will Gilmer tweeted his day's work—"209 milked, three bred"—and heard straight back from Ryan Bright in East Tennessee: "all 100 milked and two bred before breakfast." 'Farmerbright' then tweeted that his newly-repaired silo auger—an apparatus to shift grain—is still holding together, and got an offer of a new one for sale.

But farmers are not just reaching out to each other for support. Social media is also a powerful way of talking directly with consumers. For Gorringe and his wife Heather, aka 'Wiggled,' social media has also helped to get an important second income stream off the ground.

Heather runs Wiggly Wigglers, a natural gardening mail order business and online information source in the U.K. for everything from composting to water management. When she puts up a Wiggly offer on her Facebook page, she'll get 30 to 40 orders within an hour and a half, and 7 percent of her website visits are driven from Twitter. It's a very cost-effective form of advertising, she says.

She's not alone. Phil Grooby, of Bishops Farm Partners of Lincolnshire, England, started using Twitter to show consumers what it takes to get peas from the field to the table. Grooby belongs to a pea vining group that harvests about 900 acres each year. He finds social media "a useful tool when it comes to setting the record straight and showing people how farmers care for the countryside."

'FarmrPhil' agrees. "Twitter is the perfect medium for farmers to engage in differential marketing in a world of commodities." Offline, he confides: "We don't do horrendous things as farmers, but we've been brought up to be terrified of the outside world seeing in. It's been a pleasant surprise that when we tell our story via social media people aren't horrified by what we do—it's shown me that there's no need for secrecy."

Social media also offers farmers the opportunity to engage directly with policy makers. "It gives us a level playing field that we've never had access to before," says Phil. "Recently a senior conservation spokesperson wrote on his blog that he didn't trust farmers to carry out the Campaign for the Farmed Environment (an industry initiative to improve biodiversity and resource protection on farms). I challenged him on it and he apologised and changed his blog."

So is social media just a fad? For Payn-Knoper, the answer is unequivocally 'no.' She says it has been a "cultural shift" to connect farmers and help them get the word out about food production. That's why last year she was part of founding the AgChat Foundation with a handful of farmers passionate about social media. The nonprofit aims to empower a connected community of 'agvocates,' by training farmers to use social media. In August 2010, it organized Agvocacy 2.0, gathering 50 people from the agricultural industry to advance their social media skills at this application-only conference. They have plans for more of the same, along with outreach to the non-ag public.

But Payn-Knoper also believes there is a challenge ahead: "The next big thing for social media and farming is a way for information to be more effectively managed through social hubs. Many people are just at the point of information overload."

At Farming Futures we started to use social media about a year ago to do just that, creating a hub for useful information, news and views about climate change and farming from people across the agricultural sector. We run a user-generated blog, reach out to communities on Twitter to do research and share ideas, and make use of other tools and platforms such as Audioboo and Slideshare to share our information in more accessible and interesting ways. Social media can't take the place of face-to-face communication, so we still run very popular on-farm workshops—but it's a great way of getting people along.

Madeleine Lewis is Creative Communications Manager at Forum for the Future. A former radio and online broadcast journalist and producer at the BBC, she co-manages Farming Futures.

Image: (cc) by Flickr user Per Ola Wiberg ~ Powi.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://flavors.me/sweetspotmarketing
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Gender Diversity In the Technological Workplace

2011-08-24T17:16:00.000-07:00

Sweet Spot Marketing is pleased to announce our involvement with the "Women's Summit" conference that is taking place in Moncton, New Brunswick September 14-15.

The ICT Sector in Atlantic Canada is experiencing growth and there are many employment opportunities for skilled ICT workers in Engineering, Health Sciences and Financial Services.

If you are a High School Student, University Student or underemployed woman and you want to learn about the opportunities available in these sectors, we highly recommend this conference which is bringing together top level speakers, industry stakeholders, women organizations, governments, educational institutions.

Below is the conference agenda.

Agenda at a glance

September 14-15, 2011

Ramada Plaza Hotel

Dieppe, New Brunswick

Wednesday, September 14

5 pm Registration

6 pm Networking Cocktail

Word of Welcome

7 pm Speed-dating Banquet

Keynote Address

Jane Craighead, Senior Vice President

Total Rewards, Scotiabank

Thursday, September 15

7:30 am Breakfast

8:30 am Setting the Stage: Technology is

Borderless

9:00 am Plenary Round Table I: How

Technology is Changing the World

of Work

· Sucharita Eashwar, Senior Director, NASSCOM, India

· Sally Ng, Community Engagement & Outreach Coordinator, Tech South East

· Wes Armour, President and CEO, Armour Transportation Systems

· Vinita Ananth, President, Vangal, India

10:30 am Health Break

11:00 am Plenary Round Table II: Health

Sciences

· Suzanne Robichaud, Vice-President, Primary Health Care, Vitalité Health Network

· Dale Weil, Senior Vice President, Integrated Healthcare Solutions and Pharmaceutical Solutions, McKesson Canada

· Lori Marshall, Vice President, Thunder Bay Regional Health Sciences Centre

· Trisha Coady, President, NursesNetwork.com/Medsenses

12:30 pm Networking Lunch

1:30 pm Feature Address

Lynn Roger, Senior Vice-President

Talent Strategies and Executive

Resourcing, BMO Financial Group

2:30 pm Plenary Round Table III: IT and

Engineering

· Robin Drummond, Vice President of Sales, Speilo

· Theresa Williams, CEO, Atwood Technology inc.

· Lily Durepos, Owner, Alliance Assurance and Technologie Keal inc.

4 pm Wrap-up

Programme en bref

Les 14 et 15 septembre 2011

Hôtel Ramada Plaza

Dieppe (Nouveau-Brunswick)

Mercredi, le 14 septembre

17 h Inscription

18 h Cocktail de réseautage

Mots de bienvenue

19 h Banquet « rencontres éclair »

Conférencière de marque

Jane Craighead, vice-présidente

principale, Rémunération globale,

Banque Scotia

Jeudi, le 15 septembre

7 h 30 Petit-déjeuner

8 h 30 Mise en contexte : La technologie

est sans frontières

9 h Plénière en table ronde I:

Comment la technologie

transforme le monde du travail

· Sucharita Eashwar, directrice principale, NASSCOM, Inde

· Sally Ng, coordinatrice de l'engagement et des relations communautaires, Tech Sud-Est

· Wes Armour, président et chef de la direction, Armour Transportation Systems

· Vinita Ananth, présidente, Vangal, Inde

10 h 30 Pause-santé

11 h Plénière en table ronde II : Sciences

de la santé

· Suzanne Robichaud, vice-présidente aux Soins de santé primaires, Réseau de santé Vitalité

· Dale Weil, vice-présidente principale, Solutions intégrées de santé et Solutions pharmaceutiques, McKesson Canada

· Lori Marshall, vice-présidente, Centre régional des sciences de la santé de Thunder Bay

· Trisha Coady, présidente, NursesNetwork.com /Medsenses

12 h 30 Dîner de réseautage

13 h 30 Conférencière de marque

Lynn Roger, première vice-présidente,

Stratégies de gestion des talents et

Renouvellement de la haute direction,

BMO Group financier

14 h 30 Plénière en table ronde III : TI et

ingénierie

· Robin Drummond, vice-président des ventes, Speilo

· Theresa Williams, PDG, Atwood Technology

· Lily Durepos, propriétaire, Alliance Assurance et Technologie Keal inc.

16 h Conclusion

www.diversit.ca/

For more information:

Women’s Summit Secretariat

Tel.: (506) 861-6340, 1-800-680-1211

Fax: (506) 855-1646

Email: info@diversIT.ca

Visit us on :

Twitter Hashtag: #WomensSummit

Renseignements et inscription

Secrétariat du sommet des femmes

Tél. : 506-861-6340, 1-800-680-1211

Fax : 506-855-1646

Courriel : info@diversIT.ca

Hosted by / Présenté par:

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://flavors.me/sweetspotmarketing
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Improve Communications & Workplace Productivity by using the Power of Social Media and Web Applications

2011-08-15T07:02:00.000-07:00

A trend we are beginning to see within our client base is using Social Media and Web Applications to improve communications and enhance work productivity. We are working with companies and industry groups to address these two main business goals by designing custom digital training programs for their staff and members, as they view it vital to invest in digital upskilling.

We can help you accomplish goal and strategy development in your use of digital technology, new & social media and web applications, whether for business marketing purposes, customer relations and engagement, improving communications and workplace productivity.

Need Help? Call 902-724-3330 or book online at: http://sweet-spot-marketing-canada.genbook.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://flavors.me/sweetspotmarketing
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Atlantic Canada's Problem With Information & Communication Technology

2011-06-29T17:45:00.000-07:00

Business dominates the World Wide Web and has gained significant importance for both consumers and business operators. Atlantic Canada's business stakeholders must continue to invest in improving their competitive position on the Web, through learning how to automate marketing processes, harnessing the power of the Internet, and building social media systems that optimize their online marketing efforts and

overall web presence.

Research suggests there is a wide gap between consumer expectations and what is currently being delivered online by Atlantic Canadian business operators, who are not meeting the standards expected by consumers today. As consumers continue to rely on the Internet as one of their primary information sources to research various business and consumer services, it is important for Atlantic Canadian operators to build and install strong online businesses, to improve

their individual competitiveness as well as the Atlantic Canadian region as a whole. If individual operators improve their online marketing presence it positively impacts Atlantic Canada allowing the region to improve its competitiveness in local and global markets.

At the point a consumer's search goes from general research, to specific operator research, businesses in Atlantic Canada must be able to capture the attention of the web visitor, engaging them through their online marketing processes, providing content rich, education based information, and creating positive experiences during the 'Jump-On-Point', when web visitors are narrowing their search to specific business operators and critically evaluating their options.

Atlantic Canadian business operators must learn how to design websites that meet the needs and expectations of site visitors, providing them with the necessary content and information they require in order to make informed decisions. This information needs to be presented in a manner that connects and resonates with consumers, while differentiating themselves from their competition. Business operators need to understand the importance of providing positive online experiences and how take advantage of the various free online marketing and social media tools to further engage visitors, while providing enhanced positive experiences that allow web and social media visitors to experience their brand.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://flavors.me/sweetspotmarketing
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Guess I Should Tell My Daughter

2011-06-20T09:35:00.000-07:00

So my daugther is graduating out of grade 9, heading off to High School in the Fall. She wants to host a graduation party for some of her closest friends. We've been talking about it for a few months now and it seems most of her friends have asked her to hold it later in the summer.

With school coming to an end this week, I've been asking her to get her party organized, set the date, get some cards, send invitations out etc. This past weekend, she finally says to me "Mom, relax, it's called Facebook Events. I don't need to get cards as invitations, I just set up an event in Facebook and inviite people'.

Well I had to laugh because it dawned on me times have sure changed, and I was stuck in yester year when it comes to her graduation party. It also dawned on me she doesn't get that I'm a Marketing and Social Media Training consultant that creates Facebook events all the time.

Guess it's time to tell her what I do :)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://flavors.me/sweetspotmarketing
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Does Your Retail Staff Need to Polish Their Selling Skills?

2011-06-15T14:41:00.001-07:00

ENROLL NOW

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://flavors.me/sweetspotmarketing
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Retail Sales Bootcamp

2011-06-06T18:59:00.000-07:00

TURN SHOPPERS INTO BUYERS

1/2 Day Retail Sales Bootcamp
Register Now!

The average retailer spends too much time and money on advertising and promotions to generate store traffic, only to convert about 20% to new customers. Most retailers need to spend more time on converting shoppers into buyers and optimizing relationships with existing customers.

INCREASE BUSINESS BY CONVERTING MORE SHOPPERS:

This ½ day interactive Retail Sales Bootcamp will teach your front line sales staff how to to convert more shoppers to buyers. Your sales management and staff will learn how to engage and build positive rapport with customers, decipher between serious shoppers and the looksy-loo's, qualify on the spot, close more sales and create positive talkable experiences that keep customers coming back.

DATES & LOCATIONS:

Tuesday, June 28th, 1:30 PM - 5:00 PM, Charlottetown
Wednesday, June 29th, 8:30 AM - 12 Noon, Summerside

Cost: Individual rate is $125 per person, Team Member rate is $100 per person*
Pre-payment required. We accept cash, cheque, credit card and paypal payments
Facilitator: Nancy Beth Guptill of Sweet Spot Marketing

* Team Member rate applies to a minimum of 3+ people

For $125, Here's What You Get:

3.5 hours of Retail Sales Training
E-Book “Top 20 Retail Sales Strategies”
Free Marketing Growth Assessment Tool
60 Minute Onsite Follow Up Session

Increase Your Conversion Rate

Stop Spending So Much Time and Money On Promotions.

Spend More Time Converting New Store Traffic To Customers.

Register Now!

Course Content

Quantify Your Objectives
Condition Your Mind
Budget Your Time
6 Minutes Per Customer
Customer Types
Types of Shoppers
Hot or Not
Ready for Action
First Impressions – Dressing the Part
Body Language and Non-Verbal Communication
The Gap Between Men and Women
Rules of Engagement
Making the Connection
The Retail Stance
Engaging & Approaching Techniques
Building Trust & Rapport
The Retail Sales Cycle
Engage & Approach
Introduction – Opening Liners
Qualifying
Sales Presentation
Closing the Sale - Asking For the Business
Follow-up and Ongoing Marketing
Retail Sales Skills
Retail Sales Etiquette
Asking Questions – Types of Questions
Overcoming Objections
Closing the Sale: Ask for the Business / Different Close Techniques
Lead Capture & Permission Based Marketing

We will motivate and inspire your Front Line Retail Sales Team while providing them with the necessary skills, knowledge, confidence and attitude to build positive customer relationships, increase sales and create long-term customer loyalty.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://flavors.me/sweetspotmarketing
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

2011-05-18T14:11:00.001-07:00

We have enhanced our online presence. So far we have updated our Facebook Business Page, Flavors.me website, Blogger, and now Amplify. Still a few things to work out with Amplify - any guru's out there that I can private message to ask a few questions? http://amplify.com/u/a13cld

Just in Time to Kick Start Your Summer : May & June Events from Sweet Spot Marketing Canada

2011-05-10T07:02:00.001-07:00

An exciting line up of training events to kick-start your summer.

1) RETAIL SALES BOOTCAMP is designed for any retail setting, whether it's a retail store within a shopping mall, a vendor at a farmers market, or a boutique within a hotel & conference centre.

2) FACEBOOK PAGES BOOTCAMP is for companies and individuals who are setting up a presence for the first time, or need to revamp and overhaul an existing Page. Keep in mind, Facebook is your online storefront and you need a page that will attract your ideal customers.

3) LIVE YOUR DREAMS LOVE YOUR LIFE is for women age 34-50 who want to improve their lifestyle by moving their career and personal lives forward.

For full details, please visit our online Events Calendar at:
http://tinyurl.com/SweetMarketingEvent-Spring2011

Published By:
Nancy Beth Guptill, Sweet Spot Marketing Canada
Twitter: @SweetMarketing
Facebook: SweetMarketing

Walk Your Talk

2011-03-02T04:50:00.001-08:00

The best way to reinforce your brand message is to actually follow through on your self promotion and marketing promises you make. This can be achieved through the development of a Content Strategy for your Blogging, Emailing and Social Media Marketing efforts.

All too often companies and individuals using email and social media, do not have a content strategy and are in a reactionary mode, taking a half-hazard approach to their blog posts, status updates and e-news letters. They do things on the fly, writing and sharing content when they see something they are inspired to write about, and often include their own personal perception, slant, insight and judgment.

While it is good to be spontaneous, because often there is pure passion coming into the piece that is being written (whether a 140 word micro-blog post or a full 500 word post) it happens time and time again .... double talk results full of contradictions, and in some cases being "Guilty of Your Own Convictions".

Do a self assessment. Read your blog posts, social media updates, email marketing messages ... go back and do an inventory of the last six months. Be completely honest with yourself and try to view your content from a third party perspective. Ask yourself this question "Have I, in any way, contradicted myself and become guilty of double talk? Or am I living true to my own personal brand values, core messaging and little rants I go on about?"

Blogging for Business is critical in an era where Content is King! Using Social Media to connect and engage with your different social networks is just as important.

One thing many companies and individuals overlook is developing a content strategy that is based on their core values, marketing objectives and growth goals for their business. By having a proper content strategy, you keep your messaging on track with what you are attempting to achieve, and you avoid double talk.

Most importantly, you end up "Walking Your Talk", and following through on your messaging, which builds trust and confidence in your ideal customers that you want to do business with.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Author: Nancy Beth Guptill, Founder of Sweet Spot Marketing Canada, http://about.me/NancyBethGuptill

Date: March 2, 2011

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, There is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organization and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com/

THE DISTRACTION OF TWITTER [By Six Pixels of Separation]

2011-02-25T05:13:00.000-08:00

The Distraction Of Twitter

Posted: 22 Feb 2011 06:04 PM PST

It's going to come to a head at some point soon. We're all going to realize that Twitter is the ultimate distraction.

The problem with saying that Twitter is a distraction comes at a cost. People don't want to think (or admit) that they are wasting their time - mostly because even defining what a "waste of time" is can be subjective (and who is to say that a distraction in one's life is also a waste of time?). I try not to kid myself. I realize that watching most prime time television is a waste of time and there are many other activities that us human beings engage in that don't really add much value to our own lives and the lives of people around us. Twitter could well be the next great distraction, and there's absolutely nothing wrong with that, so long as you can admit it to yourself and appreciate that we all need moments of distraction. The challenge comes in identifying when these little distractions wind up taking up too much time in our lives.
Twitter as a distraction engine.
Brands that turn to Twitter usually do so to ensure that:

If someone is talking about their brands, they can be (somewhat) responsive.
They can broadcast/engage with those who are interested in their brands.

Ultimately, Twitter is just a short, fast and easy way to share a message. As much as it has become a distraction for the majority of people, it is also a great place to poke your nose around to find out what is being talked about, what's in the news or to find something interesting to read, watch or listen to. All of those activities are - fundamentally - activities that are distracting you from doing the work you were meant to do.

Why is Twitter such a distraction?

The short messages (tweets) happen in bursts. This is both addictive to watch and so "snackable" that it's hard to resist.
It's easy to bang out a tweet in a couple of seconds... and it feels good to let people know what you're thinking/what you're up to.
It happens in real-time, so whenever you're engaged with Twitter, you are "in the moment."
People say, do and share interesting things.
It's the ultimate in reality programming. What's more interesting: to watch the story of people we don't know (or those that are made up) verses the story of people we do know or are interested in?
It's highly mobile. Tweeting or following Twitter is something that's easy and mindless to do when you're standing with one arm wrapped around the pole in a subway or have a handful of minutes while in-between meetings.
It's an easy way to follow and connect with new and interesting people.

A distraction is still a distraction.
Some will take this Blog post as an indictment on Twitter. That is not the case. I use, like and connect with Twitter on a more-than-daily basis, but I'm cautious of it. I can see/feel how easy it is to sucked into the vortex of interesting quips, tweets, retweets, responding to messages, links and provocations. While I love that type of back-and-forth banter, the work I do for our clients at Twist Image takes precedence. So too does my writing (this Blog, my newspaper and magazine columns, my future books), speaking and Podcasting. While I can appreciate the value of Twitter, it falls well below the value I get from creating more substantive ideas in other forums (my own art). Twitter and the tweets that go along with them are fleeting moments that disappear almost as quickly as they are published.

I'm ok with Twitter as an engine of distraction, but I often wonder if the more serious power users see it in the same vein?

Authored By: Six Pixels of Separation
Published on Sweet Spot Marketing (Canada) Blog by Nancy Beth Guptill

2011-02-19T10:14:00.001-08:00

Nancy Beth has sent you a link to a blog:

I thought you might be interested in this Social Media Research Study
for Atlantic Canada. Please encourage your business colleagues located
in Atlantic Canada, and responsible for Social Media Marketing, to
participate in this survey. Thank You

Blog: Social Media Research for Atlantic Canada
Post: Social Media Research Study - Atlantic Canada
Link:
http://ping.fm/K5Emj

Wealthy Women In Business Program (Western PEI)

2011-02-15T05:25:00.000-08:00

Sweet Spot Marketing is pleased to bring you this Money Breakthrough program facilitated by Heather Wilson of Heather Wilson International. This is a life changing program that is open to all women in PEI, although it is intended for Women Entrepreneurs located in the Western Region.

http://myemail.constantcontact.com/Wealthy-Women-In-Business-Program--Western-PEI-.html?soid=1101911428809&aid=YhhMrf8qzKk

Heather Wilson, International Speaker

Are you a Woman in Business in Western PEI?

Do you make all the money you want to?

Together with Heather Wilson of Heather Wilson International, we are pleased to announce this BRAND NEW intensive Wealthy Women in Business ~ Money without Mayhem coaching program starting March 9th in Summerside.

This 6 week intensive will help you break through to more income in your Business, effortlessly clean up unconscious 'Money Junk' and finally free yourself from Debt, under earning and other Financial Self-sabotage. This is specifically for women in business in the Western end of the Island. It is taught live by Heather Wilson on Wednesdays from 10am until noon (no class March Break).

Your investment for this life and business changing program is only $297 if you hurry and register today. The cost goes up February 25th.

Register today at:

http://www.ladyinred.ca/nomayhemsside.html

You'll receive:

1) 6-Interactive, educational and inspiring in person group coaching sessions

2) Exciting, step by step exercises that Heather will personally coach you to complete that makes creating your money breakthrough simple, joyful and freeing

3) Downloadable and printed handouts & templates that make tracking your Money Breakthrough progress easy and effortless

4) Practical action step assignments after each session, designed to help you attract - and keep! - more money

5) Millionaire mindset coaching questions & statements to help you powerfully stay on track

Everyone has money issues, drama, fears, stories, beliefs and habits they either "inherited" from family or unconsciously adopted due to earlier experiences. What's key is to realize that you're not stuck with these forever!

Let's get you UNSTUCK and making and keeping more money - FAST!

Register today at:

http://www.ladyinred.ca/nomayhemsside.html

Posted By: Nancy Beth Guptill of Sweet Spot Marketing

2011-02-04T01:44:00.001-08:00

It's been awhile since I've ..... Pinged.

Quality Content is How you Get Found and Noticed in Today's New Media Marketing World

2011-01-28T19:30:00.000-08:00

Quality Content is how you get noticed and found in today's new media marketing world. People use the internet to conduct research and source suppliers. The information you share on your website, in your blog, in your posts on facebook, twitter and LinkedIn really does matter.

It's more than just idle chatter. If you own an accounting firm, and all you chat about is the color of your socks while your competitor posts meaningful information about accounting topics, when people search for accountants in your area, the search engines will likely find your competitor first because (s)he's supplying the answers to the questions that are being asked, while you are too busy talking about the color of your socks. All information that people share across the internet gets indexed by search engines so when people put in search queries those search engines crawl the internet to find the answers to those queries.

So yes ... You need a strategic content and posting mix, and you really need to pay close attention to whether or not your social media efforts have a positive impact on your website traffic.

Nancy Beth Guptill, Founder of Sweet Spot Marketing
http://flavors.me/nancybethguptill

10 Reasons Why You Should Use Social Media In 2011

2011-01-26T07:56:00.000-08:00

YOU WANT TO:

Be where the people are
Connect with customers, suppliers, strategic partners and friends
Hangout and be found on the popular social networks
Communicate with people where they are present
Put information in places where people go
Participate in conversations and be available to answer questions
Network with influential people with large followings
Monitor discussions and address issues that arise quickly
Make the most out of the immediacy of Social Media
Take advantage of opportunities to a get positive viral buzz

~ Nancy Beth Guptill, Founder of Sweet Spot Marketing

http://flavors.me/nancybethguptill

Book Me Online in 'Real-Time':

http://sweet-spot-marketing-canada.genbook.com/

Share of Voice and Conversation are the most powerful forms of Advertising

2011-01-07T16:49:00.000-08:00

In this New Marketing Era, the most powerful form of advertising and promotions is Share of Voice and Conversation. In fact, Markets are Conversations and these markets exist online across the different Social Media Networks.

Current 2010 statistics published by Nielsen Company and eMarkter indicate that nearly 75% of all Internet Users are regular users of social networks. Further, 93% of internet users active in Social Media expect companies to have a social media presence, and they expect to actively engage with companies online.

Needless to say, Social Media has exploded into our world and from a marketing perspective, it is unprecedented. Never before have there been so many ways to connect to customers, clients and communities. Every second of the day, more and more people are engaging in conversations online.

Regardless of the industry or business sector, companies and individuals that are not paying attention to this glaring trend are missing out. Making connections, building your brand, getting referrals, creating value, advertising for significantly less – are all attainable through using online social media and incorporating this phenomenon into your marketing plan.

SWEET SPOT MARKETING
A NEW MEDIA MARKETING TRAINING AND EDUCATION COMPANY

We are a new media training and education company that lives by the motto "It is better to know than to think you know". There is power in knowledge and our goal is to share information on a number of business development topics, specifically e-commerce, digital technology, mobile marketing, new and social media, and building successful online businesses through the use of innovative technologies. With a diverse global network of business associates, Sweet Spot Marketing has the ability to deliver programs in multi-languages.

We offer public and private training workshops and programs. To view a listing of our upcoming programs and workshops, please visit our online events calendar located on our blog, or visit our Facebook Page.

Events Calendar: www.sweetspotmktg.blogspot.com

Facebook Page: http://www.facebook.com/SweetMarketing?v=app_2344061033

To learn more about how your organization can book Sweet Spot Marketing for Digital Technology, New & Social Media, Mobile Marketing, Commercial Innovation and Entrepreneurial training, please call Nancy Beth Guptill, Founder of Sweet Spot Marketing at 902-724-3330 or email nancybeth@sweetspotmarketing.ca

Happy Holiday's from Sweet Spot Marketing

2010-12-21T17:32:00.001-08:00

Photo slideshow generated with Smilebox

Wishing you a fantastic holiday and all the best in 2011.

My Best,
Nancy Beth Guptill, Founder of Sweet Spot Marketing

How Facebook Savvy Are Canadian Politicians?

2010-12-17T09:04:00.001-08:00

As politicians using social media to connect, engage and communicate with citizens and voters, Robert Ghiz (PEI Premier) has 4,906 friends on Facebook, while Olive Crane (leader of the opposition) only has 832. Comparatively speaking, Stephen Harper has 37,964 Facebook friends, while Michael Ignatieff has 32,835 and Jack Layton has 31,341.

As of today's date, according to Facebook geo-targeting metrics, there are approximately 16,017,840 Canadians that have a personal Facebook profile, while there are 62,680 Islanders with a personal profile. It seems Canadian and Island politicians are under utilizing and overlooking this untapped community.

Meanwhile, the topic of politics is very popular on Facebook. Already, there are private citizens setting up business pages and groups in preparation of the 2011 elections.

Given Social Media will play a strong role in the 2011 elections, the political parties, official campaign accounts, private political supporters and the politicians themselves that learn to master Facebook as a political communication channel will likely see the greatest campaign results. Take a look at Barak Obama, who has been minted the king of on-line campaigning. During the most recent presidential election, Barak Obama had 2.2 million people 'friend' him, while John McCain had just over half a million.

As 2011 approaches, and political parties start strategically planning their political campaigns, it will be interesting to see which party and politicians will best utilize social media channels, and become the Political King or Queen of Facebook.

Authored by Nancy Beth Guptill, founder of Sweet Spot Marketing

See this Amp at http://amplify.com/u/inv1

2010-12-16T07:02:00.001-08:00

In 2011, it is very likely PEI voters will be faced with two elections - both federal and provincial. Politicians and candidates that plan to run political campaigns during these elections will need to sharpen their social media and micro-blogging skills / knowledge, as voters are already out there creating groups, networks and micro-blogs across the various social networks to influence these political campaigns. Sweet Spot Marketing will be offering 'Campaign Using Social Media' Workshops. Details to come before Christmas. http://amplify.com/u/ijim

Social Media Has Matured, Mobile Marketing Set to Explode

2010-12-13T07:41:00.000-08:00

Hard to believe that in 2011, Social Media Marketing will mature, while Mobil Marketing is set to explode. Knowing how to integrate the use of both will be fundamental in running successful social media marketing and mobile marketing campaigns.

As owner of Sweet Spot Marketing, I am looking forward to embracing this new technology and offering integrated solutions to the North American Market.

Stay tunned for further announcements as we finalize new strategic relationships with leading global software development companies.

Have a great week!
Nancy Beth Guptill
Founder, Sweet Spot Marketing

Tips On Using Facebook For Business

2010-12-02T09:39:00.000-08:00

HI There,

Here's a link to our recent E-news. The main focus this week is 'Tips On Using Facebook for Business".

http://myemail.constantcontact.com/Tips-on-Using-Facebook-For-Business.html?soid=1101911428809&aid=WAuzujTgZnI

If you are interested in receiving training, coaching and guidance on how to establish a Facebook Strategy and Presence, with assistance in developing your Business Page or Group, Please call Nancy Beth Guptill, President of Sweet Spot Marketing at 902-724-3330 or email nancybeth@sweetspotmarketing.ca

Nancy Beth Guptill

2010-12-01T20:06:00.000-08:00

Nancy Beth Guptill: "I connected Blogger to my http://flavors.me page - http://flavors.me/nancybethguptill"

Facebook for Professionals

2010-12-01T04:19:00.001-08:00

Yesterday we hosted Facebook for Professionals. This workshop is in high demand.

Facebook for Professionals

View more presentations from Sweet Spot Marketing.

2010-11-30T16:20:00.001-08:00

We had a full house at our Facebook for Professionals this afternoon. This
is one of our workshop participants...do you know who this is?

Facebook For Professionals

2010-11-30T04:16:00.001-08:00

This afternoon, I am hosting Facebook For Professionals at Spectra Media Communications in Charlottetown.

Really looking forward to this event.

Published with Blogger-droid v1.6.5

The Cool Tools In The Android Market

2010-11-17T13:47:00.001-08:00

I now have a Blogger Android app that allows me to publish blog posts from my phone. This is the first post.

Published with Blogger-droid v1.6.5

2010-11-16T16:45:00.001-08:00

Happy Birthday to Jo-Ann of Meeting Convention Partnership PEI. Since we didn't sing the B'day song at CoolTools this morning, here's a virtual birthday cake. Good seeing you today.

This email sent from my HTC smartphone

2010-11-16T11:26:00.001-08:00

Testing ping

This email sent from my HTC smartphone

2010-11-16T02:13:00.001-08:00

If you haven't heard of f-mailing yet, you might want to read up on it: http://amplify.com/u/fbff http://amplify.com/u/fbfm

Which Social Networking Sites Are Best for Me?

2010-11-09T07:08:00.000-08:00

Listen to Podcast and Download MP3

By Nancy Beth Guptill, Founder of Sweet Spot Marketing

Which Social Networking Sites Are Best for Me?

This is a common question I get from clients and audience participants all the time. They want me to recommend the best social networking sites for their business. I can confidently say that in pretty much every single interaction I have with new clients and audience participants, the two most frequent questions I receive are: “Which Social Networking Sites are best for business? Are there specific social sites you prefer and recommend over others?”

In answering these questions, I could be foolish in my approach by rattling off the top social sites like Facebook, Linked-in and Twitter, and advise people to start building their online presence within these sites. While these are some of the more popular sites, it would be completely irresponsible and unprofessional of me to recommend them without gathering some marketing intelligence.

A word of caution to you: If a marketing or social media consultant starts telling you where to build your online community and presence without first understanding your business goals and objectives, who your customers are and where they hang out online, I recommend you RUN LIKE THE DICKENS because they are lacking a very key part of social media intelligence – and that’s the marketing strategy you put behind building your online social media presence.

Amazingly enough I see this happen all the time. Individuals and companies claiming to be marketing and social media experts, advising their clients to jump in and get their feet wet and start building a presence on Facebook, Twitter, or Linked-in, without any thought or care as to finding out whether or not their client’s customers are gathering and collecting on these social sites.

So the question becomes, how do individuals, companies and non-profits looking to use social media as a way to market, brand and promote their business online, determine which social networking sites are best suited for them?

The best way I can answer this question through an article and podcast, without having the opportunity to speak with you directly, is to provide you with a list of questions you need ask yourself. Find a place where you can give some serious thought and consideration in answering these questions, as they will help guide you through the process of determining and selecting the best social networking sites for your business intentions:

1) Do you have a business plan or a marketing plan with well defined target markets, customer types and business development objectives?

2) How do you see using social media to help you reach these customer types, and achieve your goals and objectives?

3) Have you observed the social channels your customers are using to connect with you? Is it through email, making comments on your blog, connecting with you on specific social sites?

4) Have you observed or questioned your customers to find out where they are gathering online?

5) Is there a large crowd of your ideal customers gathering on certain social networks that warrant the time and financial investment it will take for you to build a presence, become connected and engaged in conversations on these social sites?

6) What are your products and services? Are there specific niche sites that you should be on versus general public sites?

7) Have you observed your industry to see what some of the most successful companies are doing online within different social sites? Where are they hanging out, how are they engaging, and are they having any success?

There is a whole lot more to social media than ‘Just Talking’. It goes back to marketing 101. The social networks you build your presence on will be determined and driven by where your customers are collecting, gathering and hanging out online. Find large hungry crowds that are interested in what your business organization offers, and build your online presence within communities they are a part of.

2010-11-03T12:45:00.001-07:00

In November, I'm co-hosting "Facebook for Business", "Facebook for Professionals", "Cool Tools for Business" with @Moekerr. http://sweetspotmktg.blogspot.com/ http://amplify.com/u/eip2

2010-11-03T11:30:00.001-07:00

Social media marketing best practices form Facebook: http://www.facebook.com/SMMBestPractices http://amplify.com/u/eikt

2010-11-03T11:27:00.001-07:00

There are approx 1.2 billion desktop computers and 3 billion cell phones. Twitter has potential of reaching 300% more people than traditional internet marketing

This email sent from my HTC smartphone

2010-11-03T11:00:00.001-07:00

Regardless of whether you are active in social media, or not, the reality is you are being talked about on social networks.

Businesses that remain passive and do not take an active role in managing their,online reputation may loose business. This is the same for individuals.

Online reputation management should be one of your key reasons for using social media and social networks.

This email sent from my HTC smartphone

2010-11-03T10:30:00.001-07:00

I really found this to be very interesting - good tips for Newbie's in getting started in Social Media - I like point one the best: http://www.readwriteweb.com/start/2010/04/social-media-marketing-overloa.php http://amplify.com/u/eigh

2010-11-03T07:52:00.001-07:00

Upcoming Facebook for Business sessions are hands-on learning. You will actually set up or enhance your facebook account. Check workshop dates here: http://sweetspotmktg.blogspot.com/ http://amplify.com/u/ei4k

2010-11-03T07:00:00.001-07:00

Here's a great article on developing a Social Media Marketing Campaign: http://www.ivanwalsh.com/social-media-strategy/social-media-marketing-campaign-facebook-strategy-tactics-business-plan/4262/ http://amplify.com/u/ehzw

2010-11-03T06:48:00.001-07:00

Great Research Report for Tourism Operators: http://tinyurl.com/Hospitality2015 Title "Hospitality 2015 : Game Changers or Spectras" http://amplify.com/u/ehym

2010-11-03T04:12:00.001-07:00

Here's a great article on "22 Social Media Marketing Management Tools"http://www.toprankblog.com/2010/09/22-social-media-marketing-management-tools/ http://amplify.com/u/ehpr

Podcasting Is Much Easier Than You Think

2010-10-29T22:27:00.000-07:00

Well, I finally did it! I started podcasting - something I have wanted to do for ages and finally took the time to educate myself on some of the tools and technologies out there.

I've started by a simple message which you can access below or to your right - this is an introduction to myself and Sweet Spot Marketing to provide some background information on who I am and what type of information I share here on my blog. IntroFromNancyBeth-SweetSpotMarketing.mp3

Looking forward to sharing meaningful and valuable information on Marketing, Business Development and Online Social Media Marketing with my clients and online friends,

Here's to you and your marketing success!

Testing My First Podcast

2010-10-29T20:31:00.001-07:00

This is all a test to see if I can get a podcast going on my website. Lets see how I do.

NBGVoiceTest.mp3

2010-10-29T11:40:00.001-07:00

I just received an email to book a new Social Media workshop in February 2011. It's in a really neat industry and the Guest Speaker for the workshop is extremely well known to PEI, likely beyond. Can't wait to share the details late November. http://amplify.com/u/e7k4

2010-10-29T09:54:00.001-07:00

In this New Marketing Era, the most powerful form of advertising and promotions is Share of Voice and Conversation. In fact, Markets are Conversations and these markets exist online across the different Social Media Networks.Current 2010 statistics published by Nielsen Company and eMarkter, indicate that nearly 75% of all Internet Users are regular users of social networks. Further, 93% of internet users active in Social Media, expect a company to have a social media presence, plus they expect to actively engage with that company online. Social Media is a component to your overall marketing plan, and if you do not have a Social Media presence, you are missing significant business opportunities because you have an incredible gap in your overall marketing program. This gap is called leakage and missed opportunities that your competition is likely capitalizing on, or soon will be.Nancy Beth Guptill, Founder of Sweet Spot Marketing http://amplify.com/u/e7c5 http://amplify.com/u/e7cd

2010-10-28T09:44:00.001-07:00

Here's Why You Need A Social Media Strategy AND a Content & Engagement Strategy: "93% of Internet Users active in Social Media EXPECT a company to have a social media presence PLUS they EXPECT to ACTIVELY ENGAGE with that company. source: Sally Falkow http://amplify.com/u/e541

2010-10-28T07:00:00.001-07:00

In less than 24 hours, Cool Tools for Tourism Operators sold out. We used Email Marketing and some Facebook and Twitter. How cool is that! #EventMarketingOnline made easy. That's my new workshop being released late November 2010. http://amplify.com/u/e4qf

2010-10-28T06:49:00.001-07:00

Social Media for business is more than just talking. Your success in social media depends on two key factors (1) The quality of your content and (2) engaging people based on good content that has meaning and relevance to your audiences. Bottom Line: You need a well thought-out content strategy. http://amplify.com/u/e4pt

2010-10-28T06:21:00.001-07:00

In 2010, the most powerful form of marketing, promotions and advertising is 'Share of Voice and Conversations'. You need to be measuring and monitoring the word of mouth conversations and online viral buzz about you, your products, your brand, your company. Bottom line, your share of voice leads to increased market share. http://amplify.com/u/e4nv

2010-10-28T05:19:00.001-07:00

Working on Social Media Strategy proposals this morning, and some potential new Social Media Marketing training opportunities. People like that I offer #SocialMediaAssessments as a starting point, before even developing the strategy. http://amplify.com/u/e4jm

Take Your Retail Business to the Next Level with Thrive Retail Success System

2010-10-21T21:42:00.000-07:00

Sweet Spot Marketing and Thrive Retail Success System have teamed up to provide marketing and business development solutions for independent retailers, which includes any business that has a retail component. Get Your FREE Retail Review Today

WHAT IS THRIVE :

Thrive is a revolutionary retail success system designed to show independent retailers how to achieve measurable, profitable, results from their sales and marketing activities.

The Thrive Retail Success System is a proven, easy-to-use web-based application that provides independent retailers with an expert review of their operations, a customized step-by-step retail success plan and the controls to manage their business like an expert. For an investment of $997, independent retailers wanting to take their business to the next level will gain the tools and confidence to overcome the tough challenges associated with today's retail market.

Thrive Retail Success System will show you how to:

1) Find, attract, and retain more of your best customers

2) Select products your best customers really want

3) Increase your average sale and improve your margins

4) Monitor the most important "numbers" in your business

5) Gain confidence in managing your marketing, sales and operations.

6) Create follow-up strategies that maintain buying interest.

HOW THRIVE WORKS:

STEP 1: Your Retail Review ... gives you the direction you need to achieve success. Thrive's thought provoking questions will analyze your business from a fresh perspective. The result? A FREE customized report that introduces you to the Three Critical Factors that control your potential for retail success.

Step 2: Create Your Retail Success Plan ... shows you how to grow your business in just minutes a day using the Three Critical Factors. Set goals and get focused; identify your best customers and start working smarter; get the guidance and expert insight you want through easy-to-read recommendations that work for you.

Step 3: Manage Your Success ...apply your plan to attract more of your best customers and manage your sales and marketing growth like an expert.Increase your average sales and improve your profit margins. Ensure consistency of your operation, even when you're not there.

Get Started Today with a FREE Retail Review or email Nancy Beth at nancybeth@sweetspotmarketing.ca.

Facebook for Business - November 16, 2010

2010-10-21T21:01:00.000-07:00

With 500 million people using Facebook, if it were the population of a country, it would be the biggest in the world. According to CBC, 900,000 Canadians signed up for the first time to Facebook in May of this year.

Even more important, taking it close to home, Facebook statistics for Prince Edward Island and Canada, based on July 1st 2010 population counts: Approximately 42% of PEI's population and 45% of Canada's population are using Facebook.

Without any doubt, it has become an integral part of our culture, communication and communities. And with statistics like these, how can you NOT have a presence?

While these statistics may be great, the question YOU have is: "How do I use this for my business?" This is where Nancy Beth and Maureen step in.

In our Facebook for Business workshop you will learn:

- how Facebook generates revenue
- how to create a targeted advertising campaign
- examples of local and global companies using Facebook
- how to set-up a fan page
- how to set-up a group page
- what the difference is between the two
- how to communicate with potential clients
- how to drive traffic to your website

This workshop is designed to get you up and running on Facebook using a viable social media marketing strategy. You may have attempted to use Facebook for your business already and have been disappointed with the results. Come and join in on our Facebook for Business workshop and learn how to use this massive social networking platform strategically for your business.

Register today for Facebook for Business with Social Media Marketers, Nancy Beth Guptill and Maureen Kerr, a workshop extension from the popular "Cool Tools: Social Media for Marketing" workshop which is on Tuesday, November 16th at 9am.

"Facebook for Business" begins at 1:30pm - 3:30pm on the same day. Attend both for $125 or just "Facebook for Business" for $75.

TO REGISTER:
http://tinyurl.com/FacebookForBiz-ChTown

HOST LOCATION:

Century 21 Colonial Realty in Charlottetown, Prince Edward Island. We will be meeting in Century 21's Boardroom

2010-10-18T10:49:00.001-07:00

Cool Tools Social Media Marketing workshop, facilitated by Nancy Beth
Guptill of Sweet Spot Marketing, and Maureen Keer, introduces 10 cool
tools that business, associations and non-profits can use to brand, market
and promote their organization.

"Well presented - do it" Steve Reaman, Innovation PEI

Cool Tools Social Media - November 16, 9 AM - 12 Noon, Charlottetown

2010-10-16T10:20:00.000-07:00

There was such a wonderful response to the Cool Tools Social Media workshop hosted in September, we had a wait list in Charlottetown for those eager to attend. For those who couldn't make it or have heard the buzz about the great value of this workshop, come join Maureen Kerr and I on November 16, from 9 AM - 12 Noon.

HOW TO CREATE A MARKETING PLAN USING SOCIAL MEDIA
'Cool Tools' Social Media Workshop
November 16, 2010, Charlottetown, 9 AM - 12 Noon
http://tinyurl.com/CoolTools-Charlottetown-PEI

"For anyone trying to figure out which tools to use for online presence, this workshop was very helpful. The seminar/workshop accomplished exactly what was advertised: A discovery of Cool Tools to use for Social Media" ~ Paul Allan, Magic 93 Radio

"A lot of information with very useful bits embedded. Very useful introduction to the use of social media for business, regardless of the type of business you have." ~ Denise Lockhart, Family Service PEI

"Very well presented - Do it!" ~ Steve Reaman, Innovation PEI

ABOUT COOL TOOLS SOCIAL MEDIA WORKSHOP:

This 3-hour workshop will introduce you to some of the most popular (and easy to use) social media tools and web applications that you can use to create your marketing plan. You will learn how to use these 'cool tools' to market, promote and brand your business.

Social Media has exploded into our world and from a marketing perspective, it is unprecedented. Never before have there been so many ways to connect to customers, clients and communities. Every second of the day, more and more people are engaging in conversations online and companies that are not paying attention to this glaring trend are missing out. Making connections, building your brand, getting referrals, creating value, advertising for significantly less – are all attainable through using social media and incorporating this phenomenon into your marketing plan.

WHAT WE WILL INTRODUCE:
* What social media actually is
* How to make a social media presence
* How local companies are using social media
* What web-based technologies are out there
* How to use social media for research
* How to use social media in your marketing
* How to extend the personality of your brand online
* How to build credibility and strengthen reputations through the use of social media
* Potential funding for your social media ideas

TO REGISTER: Visit Our Event Registration Page http://tinyurl.com/CoolTools-Charlottetown-PEI

Here's what others have said from September 2010:

"Perfect balance of portraying existing and new types of social media"
~ Ellen MacPhail, Vessy Seed's

"Informative, Great Speakers, Eye Opening"
Tracy Corrigan, Vesey Seeds

"Great Eye Opener - very knowledgeable. Lots of new apps that are out there" ~ Marsha Doiron, Holland College

Facebook Statistics for PEI & Canada

2010-10-14T04:45:00.000-07:00

Facebook Statistics for PEI & Canada:

Based on July 1st, 2010 population counts, approximately 42% of PEI's population and 45% of Canada's population is using the Social Network - Facebook.

I get asked all the time by businesses, associations, non-profits, government and independent consultants if they should create a facebook business page or group for their organization. With statistics like this, coupled with a proper Facebook For Business Strategy, how can you NOT have a presence?

At Sweet Spot Marketing, we can help you use Facebook for Business. Based on your current business purpose, we will review your business marketing plans and strategize on how you can use Facebook to help you accomplish your overall business goals and objectives.

We can create custom Facebook Profiles, including custom Facebook Business Pages and Groups. We can help you publish meaningful information, plus show you how to interact with your audiences so you are engaged in two-way conversation. We can show you how to build an online community, while creating positive, talkable experiences that will create raving fans.

Always Remember - your online social media presence provides an opportunity for your different target audiences to experience the personality of your brand online. It's important to allow for engagement and relationships building through two-way conversations, while setting the expectations of what it is like to do business with you.

Facebook provides a wonderful opportunity for you to build online relationships and networks, you just need to know how to effectively build a proper business page that engages your different audiences, and we can show you how.

If you are ready to start building a Facebook Community of raving fans for your organization, email nancybeth@sweetspotmarketing.ca

2010-09-21T13:44:00.001-07:00

The power of Google Tools blows me away! Sitting here in my Gmail account
chatting with people across North America at no cost. Now this is a really
cool tool! I love skype as well, there's lots of branding features,
however, free calling exists only between skype users.

Looking forward to sharing this information tomorrow at our Cool Tools
Social Media workshop.

Avoid Being A Chatty Cathy With Pointless Tweets, Peeps and Updates

2010-09-11T20:56:00.000-07:00

Since 2007 I have been teaching small business owners how to use Social Media for business. One of the most common misconceptions I have come across is people thinking that Social Media Marketing is as simple as 'Just Talking' on online networks. This is a very limiting view of how to use social media for business. In fact, restricting your use of social media to 'just talking' can wind up as you being perceived as a Chatty Cathy ... and pointless chatter will annoy and bore most of your followers and friends when you use it as just another 'water cooler'.

Learning to harness the power of the internet takes time. Having a Twitter profile and a Facebook page are good places to start, but once you get your feet wet and feel comfortable with using these platforms, you need to take a more strategic approach to using social media for business.

Like any other marketing medium, Social Media is a platform for you to get your message out. For this reason, you need to look at building content rich, education based information that educates your market place about the goods and services you have to offer, and the value you bring to the market place.

The foundation to your social media marketing program is your ideal customer. It is critical for you to understand how your ideal customer uses the internet and social media to seek out goods and services so you can be found when they conduct searches.

Social media provides the opportunity for your ideal customer to experience the personality of your brand while setting the expectations of what it is like to do business with you. With this in mind, you need to consider your online persona, the information you want to share, and the type of conversations you want to have online with prospective buyers, existing customers, strategic partners, and business colleagues. You also you need to ensure your online persona matches that of your offline personality. There needs to be complete integration of your online and offline strategies so they are seamless.

Being strategic also means having clear goals and objectives as to why you are using social media for business. There are a number of good reasons to use social media for business. You could use it for customer service, promotions, recruitment, brand management, online sales, and so much more.

It's a matter of learning where your ideal client hangs out online, how they are searching for your goods and services, populating the social media platforms with content rich education based information, developing a marketing funnel so you stand out from your competition, having list building strategies that includes lead capture at different customer touch points, targeting your efforts towards your ideal client, creating positive (and talkable) online experiences, and integrating your social media program into your overall business marketing strategy.

Remember - in marketing, the number one rule is Strategy Before Tactics - Always! and that includes your use of Social Media and Social Networks. To be successful at Social Media for business, it takes a lot more than 'just talking'. It takes building a strategic social media marketing plan and then executing on that plan.

If you are interested in learning how to use social media for business, I invite you to attend an upcoming workshop I am hosting with Maureen Kerr of Kerr Consulting called Cool Tools Social Media Workshop. To learn more about this workshop and to enroll please visit: http://tinyurl.com/CoolTools-PEI

Video Resources:

Social Media for Business Success: http://tinyurl.com/Be-Strategic
Social Media Revolution: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Blogroll
1. Seer Interactive - http://tinyurl.com/GroupieChattyStrategist

Do You Still Think Social Media is a FAD?

2010-08-31T16:37:00.000-07:00

Recently I have been challenging my friends and colleagues to watch the Social Media Revolution video by SocialNomics. It's the video you see here on my blog, and trust me when I say, it is worth watching.

If you are still in doubt whether or not you should engage in Social Media, watch this video. This is a video that all economic development practitioners, small business, entrepreneurs, and any support organization to SMB's and entrepreneurs, need to watch.

Some people have been asking me: "WHY are you challenging people to watch this video?" Simply put ... some people still think social media is a fad. A big trend. Something that is going to burn out. Further, some people can't seem to see the value in social media. They are really intimidated by the time factor and I can certainly understand this.

The problem is, many people, when they think about social media, they automatically think about the most popular social media platforms like Twitter, LinkedIn, Facebook .... and they panic over the idea of spending time (or should I say ... wasting time) on two-way conversations. The typical thought process is "I am busy enough as it is - how can you possibly expect me to tweet, beep and update my facebook status, while also engage in online conversations? I'm already working over 9 hours a day, and you expect me to layer in more?? Holy Bleeeeepppppp???

OK, I can totally get where most people are coming from - put me back in November 2006, and this is what I would look like:

YUP - that's exactly how I looked. Confused, frustrated, overwhelmed. I made a lot of mistakes, and ticked a few people off in the meantime. I can recall using a tool called Evite for Ladies Who Launch socials. This was back in 2007/2008, and I was really new to social media. I was hosting a few events in PEI, and I sent out invitations to various women entrepreneurs I thought would be interested in attending.

Well, let me tell ya - I was WAY AHEAD of my time on this social media thing! PLUS, I was really new and made some awful mistakes. In Evite (which is a really great tool) I set up auto-responder reminders that were supposed to go out once a week, but in my newbie approach, I made a HUGE mistake and the auto-responders went out daily.

WELL! You can just imagine the flack over that! I was so embarrassed! So before I go any further - I send out a BIG SORRY! to all those I ticked off at that time. It was a total mistake! BUT I certainly did learn from it.

Much has changed since the early 2007's. The Social Media landscape has really advanced. That's what my gal pal, Maureen Kerr of Kerr Consulting, are here for! To share our knowledge and experience with local entrepreneurs. Between us, we have over eighteen years experience!

During the week of September 20th, we are hosting our 'Cool Tools' Social Media workshops! We are really looking forward to sharing our knowledge and experience with PEI entrepreneurs and Island Business. We are hosting the workshop in four Island Communities, at three different times during the day to meet different schedules. We really hope to see you at one of the workshops!

You can enroll online for this 3 hour workshop, or call me at 902-724-3330 by phone, or by email at nancybeth@sweetspotmarketing.ca

We look forward to seeing you there!

'COOL TOOLS' Social Media Workshop

2010-08-27T11:23:00.000-07:00

So my gal pal Maureen Kerr and I have teamed up to deliver a 'cool tools' social media workshop. With so many social media tools and web applications out there, it can be pretty confusing determining which ones to use and how to use them for business.

'You don't know what you don't know' and our objective is to introduce you to our top 15 list of cool tools, show you how they can be used for business, and give you real live examples of how local companies in PEI have mastered using these tools for their business.

The 'Cool Tools Social Media Workshop' will be delivered in four Island Communities. We go beyond the basics of Twitter, Facebook, and LinkedIn. We'll show you How to Create a Marketing Plan Using Social Media.

DATES and LOCATIONS:

To enroll or learn more about the 'Cool Tools' social media workshop, click on the community nearest you:

Tuesday, September 21st ... Pooles Corner

Wednesday, September 22nd ... Charlottetown

Thursday, September 23rd ... Hunter River

Friday, September 24th ... Summerside

2010-08-26T04:27:00.001-07:00

Before spending money on advertising know your ideal client and where they hangout. ALWAYS ASK for reader, listener and viewer profiles for print, radio and tv. Ask for participant profiles for tradeshow and exhibits. Ask for web visitor and email subscribers for online and email marketing. If the media supplier can't... provide the profile stats, be cautious, maybe your ideal client isn't spending time there.

2010-08-18T05:19:00.001-07:00

MUST SHARE LINKS:
http://ping.fm/qSOCN Summerside PEI Film maker, Susan Rodgers of BlueMountain Entertainment, is producing 'Drummer Boyz' featuring two best friends from The College of Piping http://soitsy.com/k0

2010-08-11T14:34:00.001-07:00

I will be silent for a few days - it's crunch time. Not accessible by phone - but taking text messages to cell phone for urgent matters. Time to turn it off for a wee bit.

2010-08-05T11:04:00.001-07:00

Ahhh,.the wonderful aroma's of rural PEI.

This email sent from my HTC smartphone

2010-08-05T09:00:00.001-07:00

I am having a great day. Thankful. Can I get a 'yes' and 'amen' to that.

This email sent from my HTC smartph

2010-08-03T08:57:00.001-07:00

Sister and fam from Ontario are here! Gonna have some fun over the next week. Looking at spending some time with my nephew - he's four and such a blast!

2010-08-03T03:08:00.001-07:00

So after having a tough day yesterday, which all small business owners have on occasion, I went out for coffee last night with a great friend of mine who is also a small business owner.

I shared the ups and downs of my day, and as usual she had great words of wisdom for me.

The reality of life is this, things change, market needs and demands change, relationships change. This is all normal and is part and parcel of doing business. We should never fear change, we should actually be thankful. Change takes us to new levels and allows us to go deeper with our business. It provides the opportunity for us to evaluate what worked (and didn't work) so we can 'polish and edit' our business and it's product/service offerings.

So I welcome the change that is coming my way. I am thankful for the relationships of the past and the experiences that were shared. I welcome the New!

2010-08-02T13:35:00.001-07:00

Today is certainly not going down the way I had anticipated. All the planning in the world and you can still get blown out of the water with unexpected events.

2010-08-02T07:11:00.001-07:00

Time will soon tell - big conversation #1 happening any minute. #2 happens later today.

2010-08-02T06:55:00.001-07:00

test

2010-08-02T06:54:00.001-07:00

Debate of the day: To PING or not to PING, that is the question. Your opinions please.

2010-08-02T06:49:00.001-07:00

Here's the Debate: To PING or not to PING from http://ping.fm ... what is the answer? Opinions please?

2010-07-31T02:22:00.001-07:00

In running a business, you will encounter peaks and valleys. When you peak, enjoy the moment, be thankful and grateful. When you hit the valley - remain calm and confident, evaluate the options, dig deep, press in, and make the hard decisions that need to be made.

2010-07-30T15:27:00.001-07:00

Re-evaluating the options.

2010-07-30T06:27:00.001-07:00

Today, I an spending time with my daughter. One of our favorite past times
together is driving with our favorite music playing loud. I love days like
this.

2010-07-28T03:21:00.001-07:00

Quality, versus quantity? What's your preference in your friend and followers in social media? http://ping.fm/FLM7l

2010-07-28T03:19:00.001-07:00

There's debate out there regarding preference of 'quality' versus 'quantity' of followers. It's a combination of both. Ultimately it goes back to marketing 101 - what's your core purpose and marketing strategy for using social media? If you are in a niche market where interpersonal relationships make the difference in closing a sale, then quality is important. If you are in a business that has wide appeal and the more people you can touch with your marketing the better, then your strategy just may be to have a large following and hungry crowd for your goods and services. Think about why you are using social media - it's all in your strategy and how you intend to engage with users. One important question to ask: Where does my ideal brand customer hang out? Are they even spending time on social media? I have a client and we surveyed 20 of his ideal clients and not one of them spend any time on social media - they think it's a waste of time. So before you invest time peeping and tweeting, put your strategy before tactics.

2010-07-28T03:10:00.001-07:00

Mobile Commerce & Retailers: http://ping.fm/a2EiO

2010-07-28T03:07:00.001-07:00

50 Marketing Ideas for Retailers: http://ping.fm/k8Cfr

2010-07-27T18:18:00.001-07:00

If there's one piece of advice that we all know is true but most small business over look ... it's staying focused and remembering to target all our marketing efforts towards the interests, needs, desires and wants of our ideal brand customers. Release and surrender all clients who do not fall within your ideal.

2010-07-26T13:58:00.001-07:00

Sitting in on a tele-meeting with global marketing experts. We're discussing Lead Generation Strategies for Marketing Coaches amd Consultants - these best practices aren't rocket science but make a lot of sense!

2010-07-25T15:37:00.001-07:00

If you operate a retail business, this e-news has some great advice for Independent Retailers: http://ping.fm/Idj9b

2010-07-21T06:12:00.001-07:00

On my way to Charlottetown for a full day of meetings. Going to Right off the Batt Pottery tonight for the PEIBWA Mixer. Then off to Newfoundland tomorrow to meet with Thrive Retail Marketing. Great things are happening!

2010-07-20T06:39:00.001-07:00

Back from a 10 day trip. In the office for a few days, then heading to Newfoundland to meet with THRIVE Retail at their head office at Pippy Place. Looking forward to the trip to meet with this innovative company plus going back to my roots - I was born in St. John's and only back once since parents left when I was an infant.

2010-07-02T04:53:00.001-07:00

Off to a day full of meetings. It's going to be great!

2010-06-30T16:39:00.001-07:00

Had two great meetings today, plus got a lot accomplished on some client files. Even managed to get some house work done and spend time with my daughter. I love begin a marketing coach.

This email sent from my HTC smartphone

2010-06-30T05:52:00.001-07:00

We are Certified Thrive Partners: http://ping.fm/UzmLh

Thrive Retail Marketing is a web application that helps retailers take their business to the next level.

If you are an Independent Retailer and are ready to take your business to the next level, take the FREE Growth Assessment, it takes less than 10 minutes.

2010-06-30T05:44:00.001-07:00

Connect with us on facebook: http://ping.fm/2cdq4

Connect with us on Twitter:
http://ping.fm/aRoVb

Sweet Spot Marketing Canada - Marketing, Digital Technology and Social Media Training Consultants

New Women's Training Program For Summerside PEI & Surrounding Area

Kick Start Your Marketing in 2012

The Connected Farmer - Marketing & Digital Technology Training for Farmers

Merry Christmas from Sweet Spot Marketing Canada

Questions To Ask Yourself, Regardless Of the Marketing Initiative You Are Undertaking

The Connected Farmer

To register, contact the Agriculture Information Desk

The Future of Online Digital Marketing 2012-2015

Top 7 Email Marketing Trends & Tips

Facebook in the Workplace: Boon or Bane?

Organizational Culture

Facebook Addiction

More Than A Game

Solution: Setting Ground Rules?

One ‘But’: The Rise of Smart Phones

My Two Cents’ Worth: It’s All Boils Down to Work Culture

Productivity, The Ultimate Goal

E-Commerce - Learning To Sell Online

October Events

Why Farmers Are Embracing Social Media: the #AgChat Story

Gender Diversity In the Technological Workplace

Improve Communications & Workplace Productivity by using the Power of Social Media and Web Applications

Atlantic Canada's Problem With Information & Communication Technology

Guess I Should Tell My Daughter

Does Your Retail Staff Need to Polish Their Selling Skills?

Retail Sales Bootcamp

Just in Time to Kick Start Your Summer : May & June Events from Sweet Spot Marketing Canada

Walk Your Talk

THE DISTRACTION OF TWITTER [By Six Pixels of Separation]

Wealthy Women In Business Program (Western PEI)

Quality Content is How you Get Found and Noticed in Today's New Media Marketing World

10 Reasons Why You Should Use Social Media In 2011

Share of Voice and Conversation are the most powerful forms of Advertising

Happy Holiday's from Sweet Spot Marketing

How Facebook Savvy Are Canadian Politicians?

Social Media Has Matured, Mobile Marketing Set to Explode

Tips On Using Facebook For Business

Nancy Beth Guptill

Facebook for Professionals

Facebook For Professionals

The Cool Tools In The Android Market

Which Social Networking Sites Are Best for Me?

Podcasting Is Much Easier Than You Think

Testing My First Podcast

Take Your Retail Business to the Next Level with Thrive Retail Success System﻿

Facebook for Business - November 16, 2010

Cool Tools Social Media - November 16, 9 AM - 12 Noon, Charlottetown

Facebook Statistics for PEI & Canada

Avoid Being A Chatty Cathy With Pointless Tweets, Peeps and Updates

Do You Still Think Social Media is a FAD?

'COOL TOOLS' Social Media Workshop

Take Your Retail Business to the Next Level with Thrive Retail Success System